Liz Carpenter talks about changes at the RHA and building member value.
Big changes are in store for the Rental Housing Association of Greater Portland! After
a lot of work, your board of directors is excited to share with you in the coming weeks a
new fresh coat of paint to the RHA, beginning with a name change to Rental Housing
Alliance Oregon. Our sole goal is to increase member value and in so doing, show
Oregonians the RHA is the leader in the rental housing industry.
So why change the name? Easy: The abbreviation RHA stays the same. Adding 'Alliance'
keeps those who don’t know us from being confused with other similar organizations.
Rebranding will differentiate us and let us be clearer in our public communications.
The second reason is our influence is growing and so will our membership. The Rental Housing Alliance Oregon allows us to be bigger than just Portland; we are able to serve the industry across Oregon. Rebranding allows us to talk to our members and inform them of our new services and some old services many people forgot we offer. We want to increase member value, become the one stop shop for information, education, and service to our members, and build trust that our organization is as professional as we all are in our individual businesses.